{"id":1585,"date":"2024-01-25T20:55:40","date_gmt":"2024-01-25T18:55:40","guid":{"rendered":"https:\/\/vadstudio.md\/?p=1585"},"modified":"2024-01-25T20:56:37","modified_gmt":"2024-01-25T18:56:37","slug":"cazul-un-nou-produs-de-la-ecodom-in-topul-cautarilor-google-in-moldova","status":"publish","type":"post","link":"https:\/\/vadstudio.md\/ro\/inform\/cazul-un-nou-produs-de-la-ecodom-in-topul-cautarilor-google-in-moldova\/","title":{"rendered":"[Cazul] Un nou produs de la EcoDom \u00een TOPUL c\u0103ut\u0103rilor Google \u00een Moldova"},"content":{"rendered":"<p>Magazinul online Ecodom.md ofer\u0103 utilizatorilor solu\u021bii gata create pentru casa inteligent\u0103 din Moldova. Gadgeturile inteligente ajut\u0103 la \u00eembun\u0103t\u0103\u021birea calit\u0103\u021bii vie\u021bii, cre\u0219terea confortului, asigurarea siguran\u021bei familiei, optimizarea costurilor cu energia \u0219i \u00eenc\u0103lzirea.<\/p>\n<p>Promovarea produselor inovatoare se confrunt\u0103, de obicei, cu o serie de dificult\u0103\u021bi legate de noutatea ofertei sau, mai degrab\u0103, de lipsa de con\u0219tientizare a consumatorilor. Clientul s-a confruntat cu astfel de dificult\u0103\u021bi atunci c\u00e2nd a prezentat publicului recuperatoarele de aer inovatoare cu func\u021bie Wi-Fi.<\/p>\n<h2>Sarcinile stabilite pentru echipa VADSTUDIO:<\/h2>\n<ul>\n<li>Aducerea produsului \u00een topul segmentului de alimentare \u0219i purificare a ventila\u021biei \u00een Moldova.<\/li>\n<li>Dep\u0103\u0219irea principalilor concuren\u021bi pe acest segment &#8211; m\u0103rcile Prana \u0219i Maximum.<\/li>\n<li>Aducerea c\u0103ut\u0103rilor targetate \u00een topul Google (prima pagin\u0103 a rezultatelor de c\u0103utare).<\/li>\n<li>Cre\u0219terea traficului organic c\u0103tre site.<\/li>\n<li>Cre\u0219terea conversiei site-ului.<\/li>\n<\/ul>\n<p>Principalele metode \u0219i solu\u021bii \u00eentreprinse de echipa VADSTUDIO pentru promovarea magazinului online Ecodom.md:<\/p>\n<h3>Identificarea punctelor de cre\u0219tere \u0219i definirea publicului \u021bint\u0103<\/h3>\n<p>Efectuarea unui audit complet al site-ului pentru a identifica punctele slabe \u0219i domeniile poten\u021biale de \u00eembun\u0103t\u0103\u021bire.<\/p>\n<p>\u00cen etapa ini\u021bial\u0103, am identificat, de asemenea, urm\u0103toarele segmente ale publicului \u021bint\u0103, pentru care este deosebit de important s\u0103 rezolv\u0103m problema prin intermediul produsului. Acestea sunt persoanele care sufer\u0103 de alergii, astmaticii, p\u0103rin\u021bii tineri, femeile \u00eens\u0103rcinate \u0219i mamele care al\u0103pteaz\u0103. Pentru a rezolva problema, a fost aleas\u0103 strategia: &#8220;demonstra\u021bi experien\u021ba&#8221;. Toate &#8220;durerile&#8221; consumatorului au fost sortate \u0219i luate \u00een considerare la elaborarea con\u021binutului textual al site-ului web.<\/p>\n<h3>Adunarea nucleului semantic pentru optimizarea con\u021binutului paginilor<\/h3>\n<ul>\n<li>Adaptarea textelor \u00een func\u021bie de cuvinte cheie, p\u0103str\u00e2nd valoarea informa\u021biei pentru vizitatori.<\/li>\n<li>Monitorizarea sistematic\u0103 a eficien\u021bei \u0219i ajustarea strategiei pentru a se adapta la comportamentul utilizatorilor online.<\/li>\n<li>Preg\u0103tirea materialelor textuale pentru site \u0219i a articolelor tematice pentru site-uri ter\u021be cu rating bun: <a href=\"https:\/\/beltsy.info\/ro\/noutati\/cumparati-un-recuperator-de-aer-in-balti-solutia-in-lupta-cu-mucegaiul\/\" target=\"_blank\" rel=\"noopener\">beltsy.info<\/a>, <a href=\"https:\/\/beltsymd.ru\/2024\/01\/04\/bieltsy\/rekuperator-vozduxa-v-belcax-umnoe-reshenie-dlya-borby-s-plesenyu-i-syrostyu\" target=\"_blank\" rel=\"noopener\">beltsymd.ru<\/a>, <a href=\"https:\/\/stiri.md\/article\/afaceri\/recuperatorul-eco-pair-ii-cu-wi-fi-opteaza-pentru-aer-curat-fara-mucegai-in-casa-si-condens-la-geamuri\/\" target=\"_blank\" rel=\"nofollow noopener\">stiri.md<\/a><\/li>\n<li>Echipa dezvolta de asemenea re\u021bele de socializare, public\u00e2nd videoclipuri informative pe TikTok.<\/li>\n<\/ul>\n<h3>Optimizarea intern\u0103 a paginilor site-ului<\/h3>\n<ul>\n<li>Optimizarea meta tag-urilor title \u0219i description pentru a \u00eembun\u0103t\u0103\u021bi vizibilitatea \u0219i atractivitatea paginilor \u00een motoarele de c\u0103utare.<\/li>\n<li>Lucrul la structura site-ului \u0219i la link-urile interne pentru a \u00eembun\u0103t\u0103\u021bi navigarea \u0219i indexarea eficient\u0103 de c\u0103tre robo\u021bii de c\u0103utare.<\/li>\n<li>Optimizarea imaginilor \u0219i meta marcajelor pentru a accelera \u00eenc\u0103rcarea paginilor.<\/li>\n<\/ul>\n<h3>Auditul utilizabilit\u0103\u021bii<\/h3>\n<p>Analiz\u0103 a capacit\u0103\u021bii de utilizare a interfe\u021bei \u0219i a formularului de comand\u0103, cu recomand\u0103ri ulterioare pentru \u00eembun\u0103t\u0103\u021birea experien\u021bei utilizatorului.<\/p>\n<p>Compania VADSTUDIO a realizat cu succes acest proiect ambi\u021bios. Ca urmare a solu\u021biilor eficiente, a unei strategii bine g\u00e2ndite \u0219i a muncii pe termen lung \u00een cadrul proiectului, <a href=\"https:\/\/ecodom.md\/ro\/\" target=\"_blank\" rel=\"noopener\">EcoDom.md<\/a> a ob\u021binut un succes considerabil \u00een domeniul SEO.<\/p>\n<h3>Rezultatele pe care echipa a reu\u0219it s\u0103 le ob\u021bin\u0103:<\/h3>\n<ul>\n<li>Mai mult de 40 de c\u0103ut\u0103ri cheie \u00een topul Google.<\/li>\n<li>Am reu\u0219it s\u0103 ob\u021binem o cre\u0219tere semnificativ\u0103 a traficului organic.<\/li>\n<li>Cre\u0219terea conversiei site-ului cu 27%.<\/li>\n<\/ul>\n<p>Strategia de optimizare a con\u021binutului pentru c\u0103ut\u0103rile cheie a permis site-ului s\u0103 ajung\u0103 pe pozi\u021bii \u00eenalte \u00een motoarele de c\u0103utare, ceea ce a dus la o cre\u0219tere a num\u0103rului de solicit\u0103ri de informa\u021bii din partea poten\u021bialilor clien\u021bi \u0219i a comenzilor plasate.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1563 lazyload\" data-src=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/klyuchi-rekuperator1.png\" alt=\"\" width=\"385\" height=\"307\" data-srcset=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/klyuchi-rekuperator1.png 385w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/klyuchi-rekuperator1-300x239.png 300w\" data-sizes=\"(max-width: 385px) 100vw, 385px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 385px; --smush-placeholder-aspect-ratio: 385\/307;\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1566 lazyload\" data-src=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/klyuchi-rekuperator2.png\" alt=\"\" width=\"385\" height=\"309\" data-srcset=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/klyuchi-rekuperator2.png 385w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/klyuchi-rekuperator2-300x241.png 300w\" data-sizes=\"(max-width: 385px) 100vw, 385px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 385px; --smush-placeholder-aspect-ratio: 385\/309;\" \/><\/p>\n<p>Magazinul online a dep\u0103\u0219it performan\u021bele principalilor s\u0103i concuren\u021bi &#8211; ajung\u00e2nd pe locul 1.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-1569 lazyload\" data-src=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/wi-fi-rekuperator-1015x1024.jpg\" alt=\"\" width=\"1015\" height=\"1024\" data-srcset=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/wi-fi-rekuperator-1015x1024.jpg 1015w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/wi-fi-rekuperator-297x300.jpg 297w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/wi-fi-rekuperator-150x150.jpg 150w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/wi-fi-rekuperator-768x775.jpg 768w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/wi-fi-rekuperator-1522x1536.jpg 1522w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/wi-fi-rekuperator-600x605.jpg 600w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/wi-fi-rekuperator-100x100.jpg 100w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/wi-fi-rekuperator.jpg 1990w\" data-sizes=\"(max-width: 1015px) 100vw, 1015px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1015px; --smush-placeholder-aspect-ratio: 1015\/1024;\" \/> <img decoding=\"async\" class=\"aligncenter size-large wp-image-1572 lazyload\" data-src=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-1024x973.jpg\" alt=\"\" width=\"1024\" height=\"973\" data-srcset=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-1024x973.jpg 1024w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-300x285.jpg 300w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-768x729.jpg 768w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-1536x1459.jpg 1536w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-2048x1945.jpg 2048w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-600x570.jpg 600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/973;\" \/> <img decoding=\"async\" class=\"aligncenter size-large wp-image-1575 lazyload\" data-src=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-kupit-v-moldove-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" data-srcset=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-kupit-v-moldove-1024x1024.jpg 1024w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-kupit-v-moldove-300x300.jpg 300w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-kupit-v-moldove-150x150.jpg 150w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-kupit-v-moldove-768x769.jpg 768w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-kupit-v-moldove-1534x1536.jpg 1534w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-kupit-v-moldove-600x601.jpg 600w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-kupit-v-moldove-100x100.jpg 100w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/vydacha-wifi-rekuperator-kupit-v-moldove.jpg 2010w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Caracteristicile \u0219i avantajele promov\u0103rii SEO<\/h2>\n<ul>\n<li>Rezultatele promov\u0103rii SEO nu apar instantaneu, ci exist\u0103 un efect cumulativ. Primele rezultate pentru recuperatoare au ap\u0103rut \u00een rezultatele c\u0103ut\u0103rilor la 6 luni dup\u0103 optimizarea regulat\u0103 a textului, activarea diferitelor canale de interac\u021biune cu publicul.<\/li>\n<li>Procesul de optimizare necesit\u0103 o abordare sistematic\u0103 \u0219i consecvent\u0103. Echipa VADSTUDIO recomand\u0103 s\u0103 se efectueze optimizarea textual\u0103 &#8211; lunar, iar aspectele tehnice s\u0103 fie corectate cel pu\u021bin o dat\u0103 pe an. Fiecare element joac\u0103 un rol important \u00een \u00eembun\u0103t\u0103\u021birea vizibilit\u0103\u021bii site-ului \u00een Google.<\/li>\n<li>Principalul avantaj al promov\u0103rii SEO este efectul s\u0103u pe termen lung. Cu toate acestea, dup\u0103 ob\u021binerea unor pozi\u021bii \u00eenalte \u00een rezultatele c\u0103ut\u0103rilor, men\u021binerea \u0219i \u00eembun\u0103t\u0103\u021birea acestor rezultate necesit\u0103 o adaptare regulat\u0103 la noile cerin\u021be \u0219i algoritmi ai motoarelor de c\u0103utare.<\/li>\n<\/ul>\n<p>VADSTUDIO a demonstrat rezultate eficiente \u00een promovarea magazinului online EcoDom.md, confirm\u00e2ndu-\u0219i reputa\u021bia de partener de \u00eencredere. Aten\u021bia la detalii, p\u0103trunderea \u00een con\u021binut, analiza minu\u021bioas\u0103 \u0219i dezvoltarea constant\u0103 &#8211; acestea sunt principiile cheie care ne-au permis s\u0103 ob\u021binem succese \u00een mediul competitiv al pie\u021bei online \u0219i s\u0103 aducem produsul \u00een top.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-1586 lazyload\" data-src=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/recommendation-ii.-potacevschi-1-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" data-srcset=\"https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/recommendation-ii.-potacevschi-1-724x1024.jpg 724w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/recommendation-ii.-potacevschi-1-212x300.jpg 212w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/recommendation-ii.-potacevschi-1-768x1086.jpg 768w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/recommendation-ii.-potacevschi-1-1086x1536.jpg 1086w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/recommendation-ii.-potacevschi-1-600x849.jpg 600w, https:\/\/vadstudio.md\/wp-content\/uploads\/2024\/01\/recommendation-ii.-potacevschi-1.jpg 1240w\" data-sizes=\"(max-width: 724px) 100vw, 724px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 724px; --smush-placeholder-aspect-ratio: 724\/1024;\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VADSTUDIO a demonstrat rezultate eficiente \u00een promovarea magazinului online EcoDom.md, confirm\u00e2ndu-\u0219i reputa\u021bia de partener de \u00eencredere.<\/p>\n","protected":false},"author":1,"featured_media":1562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[82,82,82,82,200,199,203],"class_list":{"0":"post-1585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"tag-promovare","11":"tag-recuperator","12":"tag-topul-cautarilor-google","13":"tag-wi-fi-recuperator"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vadstudio.md\/ro\/wp-json\/wp\/v2\/posts\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vadstudio.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vadstudio.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vadstudio.md\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vadstudio.md\/ro\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":0,"href":"https:\/\/vadstudio.md\/ro\/wp-json\/wp\/v2\/posts\/1585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vadstudio.md\/ro\/wp-json\/wp\/v2\/media\/1562"}],"wp:attachment":[{"href":"https:\/\/vadstudio.md\/ro\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vadstudio.md\/ro\/wp-json\/wp\/v2\/categories?post=1585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vadstudio.md\/ro\/wp-json\/wp\/v2\/tags?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}